Panic Department

Games marketing for grown-ups.
Sort of.

Panic Department is a creative marketing studio working across games, culture, and internet nonsense, specialising in launches, positioning, and making interesting things impossible to ignore.

Korina and Sarah are long-time media & pop-culture superfans, with 40+ years spent inside games, entertainment, and digital marketing. We believe in honest conversations, old-skool strategy and new-wave tactics — all spun up specifically for the games we're working on and the audiences who love them.

Who We've Worked With Let's Work Together
• LAUNCHES • POSITIONING • CREATOR + COMMUNITY • PR (BUT NICE) • CRISIS COMMS • REALLY GOOD TEA™ • LAUNCHES • POSITIONING • CREATOR + COMMUNITY • PR (BUT NICE) • CRISIS COMMS • REALLY GOOD TEA™
What we do

Launches + GTM

Game launches, GTM strategy & portfolio management.

Brand + Creative

Brand positioning & creative direction.

Community-Led

Creator & community-led campaigns.

PR that doesn't feel like PR.

And...

  • Crisis management & comms
  • Publishing support & consultancy
  • Make Really Good Tea™️
Contact Us
Go on. Email us, you coward.
Who we've worked with
Wolfeye Studios Screen Burn Interactive Boneloaf Fireproof Games Bethesda Games Workshop SFB Games SUPERHOT Bithell Games UsTwo Krillbite Studio
Button wall. Completely normal. Nothing to see here.
panic ensues