Panic Department is a creative marketing studio working across games, culture, and internet nonsense, specialising in launches, positioning, and making interesting things impossible to ignore.
Korina and Sarah are long-time media & pop-culture superfans, with 40+ years spent inside games, entertainment, and digital marketing. We believe in honest conversations, old-skool strategy and new-wave tactics — all spun up specifically for the games we’re working on and the audiences who love them.
Game launches, GTM strategy & portfolio management.
Brand positioning & creative direction.
Creator & community-led campaigns.
PR that doesn’t feel like PR.