Games marketing for grown-ups.
Sort of.
Panic Department is a creative marketing studio working across games, culture, and internet nonsense, specialising in launches, positioning, and making interesting things impossible to ignore.
Korina and Sarah are long-time media & pop-culture superfans, with 40+ years spent inside games, entertainment, and digital marketing. We believe in honest conversations, old-skool strategy and new-wave tactics — all spun up specifically for the games we're working on and the audiences who love them.
• LAUNCHES
• POSITIONING
• CREATOR + COMMUNITY
• PR (BUT NICE)
• CRISIS COMMS
• REALLY GOOD TEA™
• LAUNCHES
• POSITIONING
• CREATOR + COMMUNITY
• PR (BUT NICE)
• CRISIS COMMS
• REALLY GOOD TEA™
What we do
Launches + GTM
Game launches, GTM strategy & portfolio management.
Brand + Creative
Brand positioning & creative direction.
Community-Led
Creator & community-led campaigns.
PR that doesn't feel like PR.
And...
- Crisis management & comms
- Publishing support & consultancy
- Make Really Good Tea™️
Contact Us
hello@panicdepartment.com
Go on. Email us, you coward.
Who we've worked with
Hover a card to see who's who. Or don't. We're not your boss.
What they said
We hired Panic Department to work on The Mermaid Mask with us and they’ve been incredible. They’ve gone above and beyond in every way to do all the things we couldn’t do ourselves. Thanks to them, we’ve got great wishlist numbers, active press connections, active influencer connections, even brand new fan communities on multiple social media platforms!